3月10日，Meta宣布收购AI智能体社交平台Moltbook。对这笔交易，外界的第一反应可能是困惑——就在一个多月前，这个平台刚刚经历了一场声势浩大的爆红，又在争议声中迅速降温。
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Екатерина Ештокина
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And I’d say that we have been doing both. We certainly license with a bunch of huge mega brands. We just announced Harry Potter, we do KPop Demon Hunters, we announced Voltron and Street Fighter, and the Walt Disney Company, with whom we’ve been in business since 1954, with Marvel and Star Wars. So we do a lot that appeals to kids, and then we have some of our own house brands like My Little Pony, Peppa Pig, and Transformers. But increasingly, I think we’re choosing to invest our capital and some of our best talent in that older audience, where you can build a play system. You can establish more kinds of strategic brand moats and distribution moats, and it’s a little harder for new competitors to edge in. And the brand loyalty tends to last a bit longer than the attention span of a typical 4-year-old.。游戏中心对此有专业解读
Nature, Published online: 11 March 2026; doi:10.1038/s41586-026-10206-2